That article seems to be sparse on details although it bring it to wider attention. Their Facebook page is similarly a bit light[1] and their own site is practically bare[2]

[1] https://www.facebook.com/undercovercolors/info?ref=page_inte...

[2] http://www.undercovercolors.com/

here's a reddit comment about possible patent violations. http://www.reddit.com/r/technology/comments/2ei6qx/four_stud...