I'd love to hear about it as soon as possible (i.e., early enough in the semester for me to act on it).
I'm already updating webassign to follow your suggestion, current material + old stuff each week. Anything else you did (beyond SRS) would also be useful to know.
I'm implementing all of btilly's specific suggestions.
As for why not "be creative"? I don't see how that suggestion is helpful. Btilly wasn't creative, he implemented proven techniques. I want to do the same, I just don't know what those proven techniques are (beyond the ones he mentioned in his post).