It has been my experience that "non-tech people" do complain about their internet speed because the major ISPs actually don't provide good enough service for them to play Netflix and get on Facebook as consistently as they want.
More importantly, what "non-tech people" don't realize is what they will want in the future. In 2008, they didn't know they would want to stream Netflix over the internet. I don't think there's a big chicken and egg problem with faster internet; people will want faster internet when they start using services that the current infrastructure doesn't support well. It has happened before and it will keep happening.
I was really hoping to see someone have a different experience than me, so thank you ;). Not sure why the difference though, perhaps we have the speed around here but just not a decent price. I've heard more non-tech people complain about the data caps actually, especially families with children who watch kids shows on Netflix.
More importantly, what "non-tech people" don't realize is what they will want in the future. In 2008, they didn't know they would want to stream Netflix over the internet. I don't think there's a big chicken and egg problem with faster internet; people will want faster internet when they start using services that the current infrastructure doesn't support well. It has happened before and it will keep happening.