It's really horrible on the iOS store, less so on Google play.
I am like ranked 100+ on a certain low volume, extremely specific keyword that has approximately 20 actual apps related to that keyword in the store. This keyword is in my apps name. The other 80 are just random games and apps that happen to be more popular and Apple has somehow correlated to my keyword.
It's a free app and I don't advertise. It sucks that people looking for my solution specifically will never even find it. I'm amazed it ever gets downloaded to be honest...
On Google play, they at least take the name of the app vs. search term into account pretty heavily. So if I name an app "Widget Doodad" I will be ranked amongst all of the other apps related to Widget, before non widget related apps show up.
I am like ranked 100+ on a certain low volume, extremely specific keyword that has approximately 20 actual apps related to that keyword in the store. This keyword is in my apps name. The other 80 are just random games and apps that happen to be more popular and Apple has somehow correlated to my keyword.
It's a free app and I don't advertise. It sucks that people looking for my solution specifically will never even find it. I'm amazed it ever gets downloaded to be honest...
On Google play, they at least take the name of the app vs. search term into account pretty heavily. So if I name an app "Widget Doodad" I will be ranked amongst all of the other apps related to Widget, before non widget related apps show up.