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i was harsh.. i do in fact know some people who depend on ad revenue to keep servers running. but ads on the internet are generally out of control and i think its a huge bubble, even the ad revenue that my friends rely on is just garbage that i would never want anybody to click on...

anyway the main point stands - if you publish an ad blocker it should block ads.

suddenly a simple concept gets really complicated when there is an "application process" and set of "criteria" by which ads can be whitelisted -- who defines this criteria? is it always published? am i donating to a project that is actually commercially supported? etc

also was anybody else confused by this (from https://adblockplus.org/blog/acceptable-ads-by-the-numbers):

"Over 50 percent [of applicants] rejected because ads not acceptable.

In all, we accepted only 9.5 percent of applicants."

That math seems weird...



> who defines this criteria? is it always published?

The ABP developers define and publish them here: https://adblockplus.org/en/acceptable-ads#criteria

The "acceptable ads" whitelist is accessible here: https://easylist-downloads.adblockplus.org/exceptionrules.tx...

> That math seems weird...

From the page you linked: The actual acceptance rate is only 9.5 percent – there are a good amount of fake applications or communication breakdowns that account for this discrepancy.




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