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And this is the key issue - Facebook is not some buff actor telling you that you're inadequate if you don't buy a certain aftershave. Facebook is the lens through which people see a significant and important portion of their world. Friends, family, etc.

Artificially adjusting what is seen though that lens with the express intent of modifying someone's mood is horrifying by itself. It's even less acceptable when it is done without consent.

I'm very surprised that so many HN commenters seem to be unable to see, or unwilling to accept, this crucial and key difference.



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