IMO, A/B testing can easily be unethical in much the same way that skinner box '... | Hacker News

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		Retric on July 3, 2014 \| parent \| context \| favorite \| on: Facebook experiments had few limits IMO, A/B testing can easily be unethical in much the same way that skinner box 'Free' to play game are generally considered unethical. Suppose a gym did A/B testing specifically designed around reducing the number of active members and maximizing the number of inactive members.

dpark on July 3, 2014 [–]

Suppose they did. Would that be unethical? That's essentially their business model. If optimizing their business model is unethical then their business model must be unethical at its core.

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