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So I remember hearing about 99dresses in the Australian press, and this write up does leave me wondering the same thing I was wondering at the time:

Was the product ever successful in Australia?

Fully 20% of Australia's entire population is concentrated in Sydney alone - what was the expected total market (for a product heavily invested in shipping physical items) that didn't work here that there was a need to, apparently, move so quickly and wholly into the US?



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