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One problem is that they aren't in my area (downtown Atlanta). If after 18 years, they still haven't gotten here, then it is a safe bet they aren't coming. On the other hand, Instacart has emailed us, telling us they are going to start serving Atlanta in the near future. They are hiring people in Atlanta, so I'm gonna say it IS a safe bet Instacart will be operating in Atlanta.

So, different from Peapod? yes. "iconic"? He really only said "on its way to becoming iconic." Who knows, I think the guy is just trying to say something shocking. Nobody can predict markets that well. Not even Gary Tan. Amazon Fresh is coming to Atlanta soon too, so we will see.



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