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I disagree; however, I think it may be because of her definition of marketing. She states "Sales and marketing are two ends of a continuum." Marketing is creating, delivering, and communicating value to your users / customers. Startups need to do both. Well. You need to create a product that gives value to customers (whether that be through elimination of pain or creation of new value) and get it into their hands. That involves both sales and marketing.


That's corporate marketing, not startup marketing.




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