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I'm reminded of a talk I attended about entrepreneurship by the founder of zip cars. She talked about how everyone she talked to would suggest she partnered with car companies. So that's what she did. She would go around talking to all these car companies, and then tell potential investors that's exactly what she was doing. It made for a great story.

Of course the truth was, in the meetings the car companies had no interest in working with her. From their point of view, zip car was a threat to their business. The little bit of money they may make from an exclusive contract would be smaller then all the people who might have bought cars, but didn't.

But the story about the meetings was nice.




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