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From a gross accumulation of points, yes. From a 'most likely to go viral' standpoint, we've noticed quite the opposite.

In the several communities my team and I manage, those most likely to go viral / frontpage / call it what you will, are members of one of two camps: Great curators or trolls.

Trolls will generally go viral almost immediately based on the sheer volume of interaction with their posts (think, nude selfies posted as 'fashion').

Being pretty proactive with the banhammer will enforce the norm reasonably well, as people will pretty rapidly figure out that in order to make it to the leaderboard, you need to not be banned. It's more Hunger Games than Cocktail Party.

Also as a bit of a tangent - those who spend the most time on site are overwhelmingly not top commentors, contributors, or voters. They're consumers. We have several thousand users who spend an average of 4 hours on site /per day/ who've interacted with a post less than ten times.



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