Interesting this is a customer communication/acquisition channel for your business when many of us see it as a peer discussion forum. I hadn't really considered that before.
Oh, I think it is a peer discussion forum, first and foremost, and shouldn't be treated as a communication/acquisition channel -- which is why I think that having threads veer off into the competitive weeds does the forum a disservice. (As a reader, I find it kinda tedious when it happens in other threads.)