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Mozilla Is Moving Ahead With Sponsored Tiles On Firefox’s New-Tab Page (techcrunch.com)
49 points by pachek1 on May 11, 2014 | hide | past | favorite | 53 comments



Good. Mozilla needs more revenue sources, and the new tab page is one of the least obtrusive places to put ads I can think of.


I'd love for the possibility to start paying for stuff again. Adds bore me. I wonder how much one would reasonably have to pay to make adds go away completely from Google and friends.

It would also be in their interest to have customers pay a base fee as then It would be much easier for them to sell extended services like music, movies and privacy.


If you released a pay-for firefox then everyone would just start using iceweasel which could still happen if the ads get too annoying.


If Mozilla ever releases a paid version of Firefox, I'm sure they'll also keep an ad-supported version for people who don't want to pay.

And thus we return to the glorious days of "shareware" and ad-supported "free trials".


Just as people could install ubuntu and "just use wine" if they want to run windows programs without paying for windows.


I think iceweasel is much closer to firefox than wine is to windows!


that was not my point.


Yes, but the analogy you tried to make does not justify any other.


The analogy was about ease of use and well known-ness. To suggest casually that people would en masse switch to ice weasel points to a kind of tone deafness.


if you paid for a pay for firefox, the ads would still be there, since the ads don't come from firefox (to this day, firefox is still ad-free except for the default search engine setting)


> The problem, however, is that this doesn’t really fit into Mozilla’s brand image. It’s supposed to be an independent, mission-driven organization. Once it starts taking money from big brands, it will be harder to maintain this image.

This is a rather silly statement - most of Mozilla's funding already comes from Google, and has for a while.

If you want to make Mozilla less reliant on "big brands", it's very easy - just donate[0]. Every dollar from its users makes Mozilla slightly less dependent on advertising money.

[0] https://mozilla.com/donate


I occasionally use Firefox and other offerings from Mozilla. And so I'd be very willing to directly donate money to them, as well.

However, a lot of their recent actions have seriously dissuaded me from doing so.

Desktop Firefox, for example, has gotten progressively worse over time. A lot of useful functionality has been stripped out, and the Chrome-like UI these days is much less efficient and effective than the Firefox 3.5.x UI was.

Mobile Firefox on Android doesn't exactly offer a very pleasant experience.

They basically gave up on Thunderbird.

They've wasted resources on unnecessary and unwanted efforts like Persona and Firefox OS.

Asm.js is not a very sound approach, especially compared to technology like Native Client.

Rust seems promising, but won't be seriously usable until at least Rust 1.0, which still seems a long way off. As the year progresses, I get more and more doubtful that it'll be out during 2014, like was claimed earlier this year.

As it stands now, Mozilla is now offering me far less useful products than they once were. I've also seen them squander a lot of the resources they already had on unnecessary products. And their future offerings aren't very inspiring, either. I just can't convince myself that any donation I do make would be used in a productive manner, I'm sad to say.


> Desktop Firefox, for example, has gotten progressively worse over time.

by what metrics? it uses less RAM, runs faster JS, renders faster, is easier to write add-ons for, is more in line with the HTML5 feature-set...

> Mobile Firefox on Android doesn't exactly offer a very pleasant experience.

compared to what? the stock browser? mobile chrome? in my experience it blows both of those out of the water.

> They've wasted resources on unnecessary and unwanted efforts like Persona and Firefox OS.

Persona was a three person, part-time team for under a year. It is used pretty widely, and has sufficient community support to continue past Mozilla's devs moving off of it. It and Firefox OS, imo, are the two most promising things that Mozilla is doing right now. Mozilla's mission is to stave off a walled-garden web wherever it rears its ugly head. I can think of no areas where this is in a worse state than mobile OS's and "login with X".

> They basically gave up on Thunderbird.

True. Probably their biggest mistake of the last three years, imo

> Asm.js is not a very sound approach, especially compared to technology like Native Client.

a very hotly debated topic by most of the leading voices in the field; far from a settled issue.

> Rust seems promising, but won't be seriously usable until at least Rust 1.0, which still seems a long way off. As the year progresses, I get more and more doubtful that it'll be out during 2014, like was claimed earlier this year.

fair enough. i don't currently doubt they'll just make it in 2014 tho


> compared to what? the stock browser? mobile chrome? in my experience it blows both of those out of the water.

I don't use Android, but I think those two have been one and the same for quite a while now.


Well, after each desktop Firefox update I ask myself, "Am I better off now than I was with the last version?"

In the Phoenix, Firebird and Firefox pre-4 days, I'd quite often find myself answering with "Yes". Since Firefox 4, though, I'm not sure if I've answered with "Yes" even once. Sometimes I'm not any better or worse off, but most times I'm worse off.

For example, extensions would break very frequently for a long time after Firefox 4 was released, although they eventually managed to get that straightened out. Then there's been the progressive dumbing-down of the UI, to the sorry state of affairs after the recent Firefox 29 release containing the Australis disaster. Useful functionality has also been removed, such as the status bar and the ability to disable JavaScript through the preferences dialog. With each update, a lot of us users now have to install more and more extensions just to restore useful functionality that has been removed.

Worst of all, I don't think there's been any significant improvement in its RAM usage, its speed, and other factors like those. Yeah, I know about the are-we-fast-yet style benchmarks, but those don't translate well to the actual experience when using Firefox. Chrome, as much as I dislike its UI, still feels far more responsive and efficient than Firefox.

As for Mobile Firefox, yeah, I'm comparing it to other mobile browsers from Google and Opera, for instance. I find it slower, I've had it crash more, and I don't think it really offers any significant benefits. If it's no better than its competitors, and worse in some ways, it inherently can't offer a good experience.

And it's nonsense to suggest that Persona was "widely used". It saw basically no adoption, compared to its competitors. The same seems to be happening with Firefox OS. Some people try it out, and there is some hype, but it's still a very, very marginal player in the big picture. It won't have any impact on "walled gardens" when almost nobody actually uses it. And in many ways it forces developers into a "walled garden" worse than that of its competitors, with JavaScript/HTML5/CSS basically being the only option for developing applications.

From a technical standpoint, the Asm.js versus Native Client debate is over. Native Client is a much more general, technologically-superior approach. Asm.js is basically just a human-unfriendly subset of JavaScript, without the benefits that a more general approach offers.

I think the Rust crew could have pulled off Rust 1.0 by the end of the year had they stabilized the language and standard library a few months back. But that didn't happen, and we're still seeing relatively significant breaking changes happening to this day. It just doesn't leave them much time all to freeze the language and libraries, and to then give it the significant amount of testing and bug fixing required of a respectable 1.0 release, before the end of 2014.


> I think the Rust crew could have pulled off Rust 1.0 by the end of the year had they stabilized the language and standard library a few months back. But that didn't happen, and we're still seeing relatively significant breaking changes happening to this day. It just doesn't leave them much time all to freeze the language and libraries, and to then give it the significant amount of testing and bug fixing required of a respectable 1.0 release, before the end of 2014.

Yes, according to you, we should have frozen the memory-unsafe design decisions in a language whose entire selling point is memory safety, defeating the entire point of the language in an effort to reach 1.0.


I'm not sure I like the UI changes in 29, but it is, at least qualitatively, much faster. I also saw a nice drop in resource usage somewhere around 20.


one advantage with firefox os is that - that it succeeds or not, they're forced to improve it for low cpu/low ram conditions and thus improve gecko.

these changes also generally go in the desktop client.


> by what metrics? it uses less RAM, runs faster JS, renders faster, is easier to write add-ons for, is more in line with the HTML5 feature-set...

Does everyone at Mozilla get a shiny new Retina MacBook or something? Because on my machine, Firefox is definitely worse at rendering than Chrome or Opera. It's just no contest. I can't get a solid 60 fps with WebGL in Firefox, there's constant intermittent jankyness, it's not a problem on Chrome.

Maybe this a Windows vs OS X thing? I keep hearing Mozilla folks insist they're faster, and I've just never seen that actually happen.


> Asm.js is not a very sound approach, especially compared to technology like Native Client.

Yes, it is. NaCl is not portable. PNaCl is tied to the nonstandard and Chrome-specific Pepper APIs, to say nothing of all of the issues of LLVM bitcode.

> Rust seems promising, but won't be seriously usable until at least Rust 1.0, which still seems a long way off. As the year progresses, I get more and more doubtful that it'll be out during 2014, like was claimed earlier this year.

As someone closely involved with Rust development, I do not share those doubts.


What's the current roadmap for getting Rust 1.0 out the door?

Last I saw, there were over 1500 issues in the project's GitHub issue tracker. Even assuming a lot of those may no longer be relevant, and assuming minimal growth, that's still not a small number of potential problems to deal with.

And we're still seeing disruptive/breaking language and library changes, like the box-related ones recently. I know, I know, I've heard the "let's break it now rather than later" argument from you guys before. But these kind of changes don't instill confidence.

2014 is nearly half over. I know that production-grade programming language implementations don't just happen over night. It takes a lot of effort, a lot of thorough testing, and many bug fixes to result in a truly stable release. All of that takes a lot of time.

While I'd like to be wrong about this by the end of 2014, the current state of affairs is not very encouraging.


> Last I saw, there were over 1500 issues in the project's GitHub issue tracker.

A tiny fraction of which are marked blocking 1.0.

> I know, I know, I've heard the "let's break it now rather than later" argument from you guys before.

And that's invalid why, exactly?

> 2014 is nearly half over. I know that production-grade programming language implementations don't just happen over night. It takes a lot of effort, a lot of thorough testing, and many bug fixes to result in a truly stable release. All of that takes a lot of time.

Backwards incompatible language changes don't set us back in terms of the 4 years of compiler stability and bug fixes that have been going on. Believe it or not, you can change the way a keyword is spelled without affecting compiler stability.

Anyone who has used Rust for a long time knows that ICE's are far less common now than they used to be.


Oh look. It's a post about Mozilla, so it's a chance for Pacabel to air out his/her laundry list of complaints about Mozilla yet again.

> I'd be very willing to directly donate money to them, as well.

I don't believe you.


Yes, I think Mozilla has collectively made some very bad choices these last few years. And, yes, I will express my displeasure when Mozilla and their actions are the topic of discussion.

I know I'm not alone in these beliefs. Just look at how Firefox's market share has plunged, for example. Look at how Persona saw minimal adoption. Notice how Firefox OS is suffering from a very similar lack of adoption.

Mozilla has a lot of potential to do a lot of good. This was exhibited quite well during the early years of Firefox and Thunderbird. They produced useful offerings that benefited millions of people. But since then they've been acting in ways that don't help their users, and that don't help themselves. At this point, they're just going on inertia they earned years ago.

I, for one, would really like to see them return to their former glory as a true leader, rather than an imitator and a maker of bad decisions.


You know what's annoying? Airing out your full list of complaints on every post about Mozilla. You're doing it again with this comment.

If it's a post about Project X, then feel free to criticize Project X, but don't derail whole threads by complaining about Projects Y, Z, A, B and C.


When the problems no longer exist, I'll have nothing to bring up. The ball's in Mozilla's court now when it comes to resolving these problems.


> Desktop Firefox, for example, has gotten progressively worse over time. A lot of useful functionality has been stripped out, and the Chrome-like UI these days is much less efficient and effective than the Firefox 3.5.x UI was.

I wasn't a huge fan of Australis under Linux (it's okay in Windows), but Classic Theme Restorer [1] helps clean things up a bit. I'd highly recommend it.

[1] https://addons.mozilla.org/en-US/firefox/addon/classicthemer...


On one hand, it's good that such extensions exist. But it's getting very tedious having to install so many these days to replace functionality that was removed, or to fix up functionality that has been broken or made worse.


> But it's getting very tedious having to install so many these days to replace functionality that was removed

Click the link, click install. That's about as tedious as it gets. I've actually been using fewer addons as time goes on and the Classic Theme Restorer addon has some additional UI tweaks that I find interesting.

That said, I generally use two Firefox profiles: One for general browsing, one for documentation. The former is configured to use Australis more or less as packaged while the latter is configured to appear as closely as possible to classical Firefox (minus the FF button). Although there are some things I don't especially like about Australis, it's grown on me, and I'm someone who likes his tabs below the address bar. Thus, as someone who's been using both, I can't help myself from thinking that you're either not giving the new UI a fair wrap or you're being unnecessarily harsh. Some of your earlier comments in this thread strongly point toward the latter, but I suspect I'm just reading too far into your apparent disappointment. Or your disappointment is coloring your opinion more than you might realize. The point is that there are solutions to rectify what you perceive as significant drawbacks in the direction of Firefox's development.

> or to fix up functionality that has been broken or made worse.

To be honest, the only glaring issue I've found with FF29 is the rather horrid behavior of the print dialog. I like the direction it's going, generally, but under KDE, it doesn't allow printing a selection of text unless I re-enable the menu bar and print from there (maybe this works under Windows, I haven't tried). Otherwise, I can't think of any other issues that have been "broken or made worse." Compared to Chromium with 50+ tabs open, Firefox is exceptionally light on system resources, and I've since switched my browsing habits to use FF instead. I'm glad I did. It works well for me.


Mozilla is amazing. Just please be really transparent about these new changes and I do not think people will care. I definitely support any changes that can bring in more revenue for the company.


They are, most of what they do is open in the wild. See https://bugzilla.mozilla.org/buglist.cgi?quicksearch=directo...


Cool. I'm curious how they'll play out with non-power users. Suggested sites are not always a bad thing. I've discovered some cool sites & services through advertising.

Hopefully they hold the ads to a very high bar, akin to what Reddit does (with manual review of every ad), instead of self-service ad networks that are of dubious quality.

Granted, one of the first things I do with a fresh Firefox install is get rid of the new tab page. Opening a new tab, typing the first two letters of the site I want, and hitting enter is faster than the new tab page, waiting for the tiles/images to load, and using a mouse to click on a top site.


i have a lot of little beefs with new firefox versions for example not knowing that firefox leaks dns when you hover a link with no easy way to disable it.

but sponsored tiles is not one of them. out of all the browsers out there with silly home screen tiles firefox's are the easiest to disable or never actually hit in practice depending on your browser habits. it's not even really ads just someones homepage similar to the google sponsored home.

i feel this is not a functionality issue at all. it's a complete failure in the marketing and pr department. when people heard ad their alarm bells starting ringing(mine did too).


I don't think the ads were the problem. The language that bothered me was the phrase "user-enhancing" when describing ads. Call a spade a spade


I agree. I don't have a problem with unobtrusive ads, but people are seriously deluding themselves when they think ads enhance the browsing experience.

It almost feels like a case of Stockholm syndrome. We're stuck with ads anyway, so why don't we come up with silly reasons to like them . . .


I'll quote a guy from a different site:

    I installed Nightly on Friend's computer yesterday, and
    there were "suggested sites" on the new tab page. And you 
    know what? I was grateful. A few of them were frequently 
    visited by him, so I was able to simply pin the items 
    already there (which had recognizable icons instead of 
    thumbnails) instead of having to browse around and 
    manually click and drag. 
http://www.phoronix.com/forums/showthread.php?100100-Mozilla...

I do think that ads can be useful when done right. For example, ads about tickets/cd of a band when I'm browsing Last.fm. Or ads about the stream/box of TV Series/movies when I'm browsing IMDB.


According to the article, the ads in the New Tab page will be selected before Firefox knows anything about the user's browsing habits. So there's no guarantee that they will actually be useful to him/her. If they do turn out to be useful, that's merely by chance.

Mozilla could try to ramp up the usefulness of the ads by selecting a bunch of popular sites like Facebook, Twitter and IMDb. But since those sites are already so well known, they won't have much incentive to pay for the privilege of being on the New Tab page. Many of them can already be selected in the Search bar.

Useful ads need to be contextual, but contextual ads require tracking the user's browsing habits. As a result, it is very difficult to display useful ads while respecting the user's privacy as Mozilla wants to do.


> but people are seriously deluding themselves when they think ads enhance the browsing experience.

That's because people tend to think of ads as one thing, when in reality, paid for features that enhance the browsing experience is something that people are quite happy with.

Firefox already does this with the search bar, and with default new window screen, both of which advertise for Google. It happens to also provide a service people find useful.

It sounds like Mozilla is seeing how it can apply this type of advertising to other parts of the browser.

> We're stuck with ads anyway, so why don't we come up with silly reasons to like them

HN supports ads. We just don't see it as ads because it's highly targeted and something we are interested in. Is it any less an ad because you want it?


The title of this article also contains some obfuscatory language: "Moving Ahead"? "Sponsored Tiles"? What's wrong with a simple "Mozilla Will Add Adverts to Firefox New Tab Page"?


Mozilla announced the product with obfuscatory language in the first place:

> Excited to share the launch of @mozilla @firefox Tiles program, the first of our user-enhancing programs http://awe.sm/q55cA

https://twitter.com/dherman76/status/433320156496789504

More generally, https://blog.mozilla.org/advancingcontent/2014/02/11/publish... oozes with doublespeak and obfuscatory language


Until recently I felt that all the free services I am getting from different website are a blessing. I am starting to feel otherwise. Somewhat unfair, because I have the money to spend, but still. When the service is paid for, I as a customer have some voice over things like ads, or abrupt changes in product direction. For now I'll donate some money to Mozilla I guess.


It's a basic problem, advertisers most want people who can afford to not see Adds.


as long as the ads don't run code, i don't mind at all.


I think this is the crux of the matter. Who cares about simply seeing ads? Its the tracking that goes along with them that is worrying.


If that helps them be less reliant on Google, I'm not too upset about it, as long as they leave the option for not being tracked by those ads, and they aren't too annoying. Also, we've learned NSA takes advantage of ad networks to inject malicious code into people's PCs, so I hope they would try to make them as safe as possible against that (only encrypted ad networks?)


Why not? I see the same stuff every day, could do with some interesting content


These ad tiles only fill space before your browsing habits emerge. They won't override your existing options, so you aren't likely to see them until you reset your profile.


I don't mind the feature itself, but gotta love the confusing info coming from Mozilla's people over this, over the course of the last few days.

Open isn't always good when it comes to your PR.


If this functionality really must be supported, then why isn't it just offered via an extension? Those Firefox users who want this functionality have the option of installing that extension. Otherwise, it doesn't interfere with other users who do not desire its presence.


Firefox needs to make money. An optional extension that hardly anyone will install won't help with that.


Yes, that's obvious.

What you've missed is the overarching issue here, though.

Mozilla will strip out useful functionality from Firefox (like the status bar, for example), and anyone desiring such functionality is told to install some extension to restore the now-missing functionality.

If such an attitude is acceptable when it comes to functionality that Firefox users find useful, then it is just as acceptable when it comes to functionality that Mozilla may find useful.

Mozilla should offer this as an optional extension. If users wish to financially support Mozilla in this way, then they are free to install it and provide such financial support. Otherwise, Firefox users aren't subjected to financing Mozilla in a way that may not be considered acceptable.


i would actually like if firefox just came out of the box with a set of extensions enabled that mozilla chooses.

ie everything would be an extension (or in their words, addon).

That would ensure everything stays compatible and that you can make your browser look exactly the way you want (it would also shut you up! :p)

That being said having looked and sometimes contributed to the gecko source code this is not something that is easily doable.

Til then im actually quite happy with their choices. i uninstalled my status bar addon eventually. Its better without it. I even like the new FF UI. Sure theres a few things that could be better, but overral i find most of the complains to be because of the "i dont want any change, better or not" attitude (even i have a little bit of that attitude).


It's not going to interfere with anything: sponsored tiles aren't going to replace any of your newtab tiles (pinned or otherwise) in an old profile.

This is simply for new users and new profiles, to populate the newtab page with useful links until all of those items would be sufficiently populated.

Or you could click the button in the top-right hand corner of the newtab page to turn the tiles off completely (it also seems to disable thumbnailing now, you had to turn that off manually a few versions back.)




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