I've never owned an Apple product before last year, so I'm not making any comment about their durability, one way or another.
My point is this: go and survey today's Apple users, and ask them what they like about the products, or why they decided to buy. I'm willing to bet that "durability" will not be in the top three reasons.
Apple is one of the very few tech companies who has managed to meld its products into a fashion item, and over the last few years (since the first iPod, really), that is what made them as successful as they are today, NOT durability.
This also means that people want to replace their Apple products with shinier, newer models, long before they actually stop working.
I can't comment on BMW bikes, but I think the same is true of BMW cars - how many people buy a brand new BMW with the intention of driving it for 20 years?
My point is this: go and survey today's Apple users, and ask them what they like about the products, or why they decided to buy. I'm willing to bet that "durability" will not be in the top three reasons.
Apple is one of the very few tech companies who has managed to meld its products into a fashion item, and over the last few years (since the first iPod, really), that is what made them as successful as they are today, NOT durability.
This also means that people want to replace their Apple products with shinier, newer models, long before they actually stop working.
I can't comment on BMW bikes, but I think the same is true of BMW cars - how many people buy a brand new BMW with the intention of driving it for 20 years?