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"Don't be evil"

It is a beautiful peace of rhetoric. Yet I wonder, about its effectiveness/achievement inside Google in last 5 years since its inception.

Perhaps its because, don't be evil translates to, a middle ground always. Its almost like trying to keep your company on 0-loss/0-profit. That is not a great place to be, because you fall from grace easily.

"Be more good than evil" anyone?




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