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doki_pen on April 25, 2014 | parent | context | favorite | on: How to Drink All Night Without Getting Drunk

A clever piece of marketing. The hip trend is away from IPAs and towards Belgians, specifically Quads. In this article I learned that Jim Koch, founder of Sam Adams is sick of IPAs and wants a good Belgian(he's hip kids!). Sure enough, his company makes a Quad and a stout! Man, Sam Adams is cool again!

nkozyra on April 25, 2014 | [–]

Well they also make about 10 variants on IPAs.

I'd say the "hip trend" is (and has been) toward lactics/sours/reds and I don't think Sam Adams has anything invested in that yet.

rvkennedy on April 25, 2014 | [–]

I feel a bit gutted that Sam Adams wasn't founded by, you know, Sam Adams.

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