This is a good read, and definitely something I've seen with my friends in the music industry who have carved out success. Being excellent at your craft alone won't get you where you want, it takes an equal amount of work & savvy on the business side to promote, set yourself up to do well financially, and control your direction.
The most successful that I've seen amongst my musician/songwriter/composer friends enter unorthodox spaces that have strong potential, such as creating high quality sample libraries for instruments like guitars for use in DAWs (digital audio workstations - software like FL Studio, Cubase, Logic, Reason, etc.), aggressive promotion via forums & writing articles of interest to their potential audience on their blogs, and networking in scenes such as indie game developer communities (via forums & IRC) & events such as GDC and Video Games Live. I have an acquaintance who even found success networking with musicians at concerts!
It's certainly a tough business to be in - you have to love it, both the music and business side.
The most successful that I've seen amongst my musician/songwriter/composer friends enter unorthodox spaces that have strong potential, such as creating high quality sample libraries for instruments like guitars for use in DAWs (digital audio workstations - software like FL Studio, Cubase, Logic, Reason, etc.), aggressive promotion via forums & writing articles of interest to their potential audience on their blogs, and networking in scenes such as indie game developer communities (via forums & IRC) & events such as GDC and Video Games Live. I have an acquaintance who even found success networking with musicians at concerts!
It's certainly a tough business to be in - you have to love it, both the music and business side.