Google never needed Google+ to be successful, it was just a means to complete their analytics and ad platforms with more data about the users by awkwardly signing them up.
As Wave, it might also have led to the development of new internal processes (providing a band aid for things like youtube comments) and finally on Google's look and feel rebranding.
Now Google has new ideas on how to feed the analytics and ad platforms with a line of futuristic projects that may or may not improve your daily life.
Taking this with a grain of salt it might make sense. For Google to do what they do they need to know everything about their users and their environment, which closes the circle feeding the products that are giving the company value.
Google never needed Google+ to be successful, it was just a means to complete their analytics and ad platforms with more data about the users by awkwardly signing them up.
As Wave, it might also have led to the development of new internal processes (providing a band aid for things like youtube comments) and finally on Google's look and feel rebranding.
Now Google has new ideas on how to feed the analytics and ad platforms with a line of futuristic projects that may or may not improve your daily life.
Taking this with a grain of salt it might make sense. For Google to do what they do they need to know everything about their users and their environment, which closes the circle feeding the products that are giving the company value.