Yes - the article is using the word 'rich' to mean 'wealthier than average/media...

		feelthepain on April 22, 2014 \| parent \| context \| favorite \| on: The rich have begun to work longer hours than the ... Yes - the article is using the word 'rich' to mean 'wealthier than average/median' - which, for the moment at least, graduates are!