I'm not sure why being #1 is so important. Who cares where our position is in the ranks as long as we are happy with our state. If we aren't happy we can make improvements, but again it's not a race so how we compare to others doesn't really seem significant unless we are far behind. I suppose the real significance is the trends, but I guess that doesn't strike at the heart strings of the common person as losing at some newspaper editor's arbitrary rules for a game nobody knew we were playing.