Added a set of questions that customers can answer after starting their Candy Japan subscription. Hopefully this will let me understand them better and help with setting the tone in the way I write, possibly influence product choices and help with marketing.
It's amazing what a nice bunch my customers are. Out of 500 subscribers already 70 have volunteered their time to answer the question set that I just sent out. For typical ecommerce emails, 14% might be the number of people who open an email, but here they not only opened, but clicked through some obscure link on the bottom and spent time answering a long questionnaire for me.
I haven't collected the answers yet, but here are the questions.
- Why they subscribed
- Who will eat the candies?
- Do they have kids?
- Are they into anime?
- Have they been to Japan?
- What are their hobbies?
Also included some that might help with online advertising:
- Age
- Gender
- Education level
- Married?
- Social networks they use
- Other websites they visit (5 people mentioned Hacker News)
I'm thinking of writing up a blog post describing what I learned, will post it later.
http://i.imgur.com/3wNZrSN.png
It's amazing what a nice bunch my customers are. Out of 500 subscribers already 70 have volunteered their time to answer the question set that I just sent out. For typical ecommerce emails, 14% might be the number of people who open an email, but here they not only opened, but clicked through some obscure link on the bottom and spent time answering a long questionnaire for me.
I haven't collected the answers yet, but here are the questions.
- Why they subscribed
- Who will eat the candies?
- Do they have kids?
- Are they into anime?
- Have they been to Japan?
- What are their hobbies?
Also included some that might help with online advertising:
- Age
- Gender
- Education level
- Married?
- Social networks they use
- Other websites they visit (5 people mentioned Hacker News)
I'm thinking of writing up a blog post describing what I learned, will post it later.