I actually felt that the video was frank as can be, without the usual kickstarteresque shameless jazzy sales and marketing schmutz.

Openworm is genuine out to improve biology. Not the money, they just need it to continue working on the project. Many kick starter campaigns, can easily be deduced as shameless money grubbing through fake passion pleas. Not this one. And yes, you may call it poor marketing. But hell, that's at being genuine appears to be. We're not used to genuine kick starters.