You complain about 37signal products being too simple but are in love with what is essentially a scheduled queue? I'm no hero for basecamp, I love my JIRA, but clients/suits/execs _love_ the simplicity of basecamp.
You personally don't like a geek blog, but many people do. The buffer blog is all marketing (well as far as I could tell, I only went 2 pages in looking for geek stuff). I'm sure other marketers love it, but you are comparing apples to oranges.
Perhaps you should take your complaint of 37signals "that's the way to do it" and apply it to yourself? Different strokes for different folks and all.
Be happy both companies are contributing and sharing their insights, no one is forcing you to read and/or take their advice. No need for overly dramatic "37signals is dead"
If you're just randomly drone on for pages about how overrated 37signals is, first of all, spell it right.
More importantly, I don't quite understand what it is about 37signals that inspires such hate. It seems like the same kind of hate Marco Arment gets. Something about opinionated and outspoken bootstrappers who find success by doing things the way they want to do them instead of chasing the usual growth-above-all-else startup mentality seems to really get under people's skin.
Finally, what is this fawning all over Buffer all about? The whole article feels a bit incongruous. Comparing Buffer's future to the impact that 37s has had over the last 15 years is a bold and perilous prediction. They could do great things and still fall short of being held to such a standard. Is Buffer doing good stuff? I don't really know because I haven't been paying attention, but this article does not make me want to find out more, it just leaves me confused.
37signals is the anti startup culture. They make mountain loads of cash, Basecamp works great, Jason & DHH controls the company's destiny and certainly doesn't give a shit about what startup blogs says about them.
If there's an impedance mismatch between Basecamp née 37 Signals and "startup culture", perhaps the problem is with "startup culture", whatever the hell this blogpost thinks that is.
You personally don't like a geek blog, but many people do. The buffer blog is all marketing (well as far as I could tell, I only went 2 pages in looking for geek stuff). I'm sure other marketers love it, but you are comparing apples to oranges.
Perhaps you should take your complaint of 37signals "that's the way to do it" and apply it to yourself? Different strokes for different folks and all.
Be happy both companies are contributing and sharing their insights, no one is forcing you to read and/or take their advice. No need for overly dramatic "37signals is dead"