Correct me if I'm wrong, but Retailmenot's business model is drawing in people seeking discount codes and then tags their affiliate codes when the user clicks through to site to actually make a purchase.
Coupon.com's business model is to be the online distributor of manufacturer and store coupons. I'd have to think Coupon.com's revenue comes more from manufactures and stores licensing / paying for inclusion on the Coupon.com website than from affiliate marketing.
Retailmenot is getting 73% of its total traffic from search and Coupons.com is less than half of that at 35%.
I think Coupons.com also has a more engaged audien than Retailmenot and a large network of coupon bloggers promoting the product and participating as affiliates.
RetailMeNot serves digital coupon codes and focuses on SEO to get traffic to their site.
Coupons.com serves manufacturer grocery coupons distributed via printable means (browser plugin) and digital via retailer loyalty card integration. They have relationships with manufacturers & retailers to discount products through retail chains. Furthermore, Coupons.com also has a digital coupon codes side of the business which competes with RetailMeNot, Affiliate program called Brandcaster which many bloggers use and few other smaller channels.
I hope this brings some clarity to the discussions in this thread and folks can see that Coupons.com is not just a website.
Yes, I agree. The flip side is that retailmenot is profitable while coupons.com is not. Neither would be in good shape if they lost their free traffic. Can coupons.com still support their affiliate/referral payments if they lost the x% of revenue they don't have to pay much for?
Coupon.com's business model is to be the online distributor of manufacturer and store coupons. I'd have to think Coupon.com's revenue comes more from manufactures and stores licensing / paying for inclusion on the Coupon.com website than from affiliate marketing.
Retailmenot is getting 73% of its total traffic from search and Coupons.com is less than half of that at 35%.
I think Coupons.com also has a more engaged audien than Retailmenot and a large network of coupon bloggers promoting the product and participating as affiliates.