I'm in the process of wrapping up my an iOS app that I'll be releasing to the appstore. I've written several in the past, but they were typically for fun and had no revenue stream. This is the first one that I recognized A) Doesn't already exist in the appstore (which REALLY surprised me), and B) Has the potential to at least earn me enough to pay for my Developer Program subscription.
In talking it over with some buddies, we've decided that ads may be the better source of revenue over charging for the app. But, I haven't really seen any testimonies saying how much you can actually earn via in-app ads for non-games. This app is more social/utility. Users may open it a few times per week, and will have the ability to share data with other users of the app.
For an app that is not a game, is it possible to make real money via ads? What ad networks or aggregators seem to be the most effective? Any recommendations?
I'd love to hear what your experiences have been with in-app ads to see if it's actually worth pursuing. Thanks!
In fact, I believe people on HN are more likely to just buy the app so I didn't bother with freemium or in-app purchase. HN people mostly understand how much effort it takes to develop quality software and they're not poor either.
Now, for something like a reddit client, I would still expect them to be intolerant of ads, so in-app purchase would probably work better here. Reddit userbase, I expect, are less likely to purchase the app.
Then, there are apps geared towards the common people, a much much bigger crowd. Mctube is good example. They used to free with iap, no ads in both version. Then afterward, the dev switched to free completely and with ads. I suspect they're maybe a lot more money with the latter.