That's the best damage control they can come up with? I realize that Bezos probably thinks he slumming when he delivers a personal apology, but I'm less impressed with Bezos than Bezos is.

I would have liked an explanation for what happened. I would have liked to see what steps were being taken to see that it never happens again and that it couldn't happen again. I would like to see what is being done to recompense the customers (have they been shipped complimentary hardcovers of the yanked books yet?).

This apology fails on all three fronts.