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Understandable move, focus on the one big product. And as far as company name is concerned, nobody outside our tech bubble has ever heard of "37 Signals".

The Q & A does highlight the reality distortion field around the cult-like status of 37 Signals though:

> Q: This is a really unusual strategy (..)

No. No it isn't. But if Jason Fried claims it is, I'm sure that will be echo-ed on HN.

(Not trying to be super negative, I consider 37 Signals a major source of inspiration, and I'm a Basecamp user.)



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