You and your company are spammers. You need to stop.
Yeah, I felt that way at one time as well. Idealism is a good thing. But it doesn't pay the bills. And, pedantry over definitions aside, most people these days seem to think of "spam" more as completely off-topic crap, phishing messages, advertisements for illegal products, etc., etc. I don't know many people, in a B2B context, who actually object to receiving cold email IF they fit the criteria above - short, professional and relevant.
So while I'd like to take your advice to heart, it just isn't likely to happen anytime soon. Not unless we start getting so many inbound leads coming in that we can't handle them all.
I don't know many people, in a B2B context, who actually object to receiving cold email IF they fit the criteria above
As a person in charge of both buying and selling B2B services/products, I couldn't agree more. I absolutely abhor and detest long cold emails from strangers who want me to give them money, but I don't mind receiving short, snappy emails from people who have something to offer me (and have done enough homework to think I might want it). The former are adding work to my pile (if I bothered to read their long stupid emails) while the latter are taking work off my pile (saves me time researching the space--99 times out of 100 I'll go with the guy who has already made an effort towards establishing rapport over the strangers with the nice website).
I really appreciate your posts, although they are not short.
It takes more than a moment to read, but as long as it provides relevant information, it should be ok.
The rest is really about a pattern or manner for people to communicate. Somehow in some pattern, things are easier to be accepted than other manners. It's very hard to tell.
They talked about the sender doing research and writing an e-mail specifically to them. Spam is bulk e-mail sent indiscriminately, not all unsolicited e-mail sent for business purposes.
That said, people's tolerances are all very different, so I think anyone who did send e-mail of this nature would have to work very hard to make it a truly personal, well researched e-mail without any trace of it being even semi-automated.. because I delete e-mails that miss the mark for sure.
That's spam. That's the definition of spam.
You and your company are spammers. You need to stop.