Advice: don't cold call hoping to sell. Unlike inbound methods, you have no idea where they are in the buying cycle. It could be years before you close, so don't bother trying.
Instead call to get information. Most people want to help. Ask them questions about things relevant to your service to qualify them. Ask them if they want information about your service and collect an email address. Add them to a nurture campaign so if they ever are looking to buy you're at the top of their list.
I got a marketing assistant to make these type of calls for a couple of weeks with a 60% success rate of getting an email address. In Australia email permission is opt in. I don't know what the conversion rate of the nurture campaign ended up being because I left the company.
The key being "most people want to help". The best sales guy I've yet known used to demand of me to "Just ask! People will tell you". It's true. Don't be a pushy ass, just ask, and retreat if someone isn't forthcoming.
Instead call to get information. Most people want to help. Ask them questions about things relevant to your service to qualify them. Ask them if they want information about your service and collect an email address. Add them to a nurture campaign so if they ever are looking to buy you're at the top of their list.
I got a marketing assistant to make these type of calls for a couple of weeks with a 60% success rate of getting an email address. In Australia email permission is opt in. I don't know what the conversion rate of the nurture campaign ended up being because I left the company.