The modern cold call is a cold email. Although I've done straight cold calls and had a small team in the Philippines, a lot of businesses do not like calls (esp. Restaurants and service businesses). There is a great book on cold emails called Predictable Revenue[0]. link: http://www.amazon.com/Predictable-Revenue-Business-Practices...
Edited now that I am on computer to add more detail:
Some of the key points in the book are:
-Split sales team into two parts, one group that only sends out opening emails, one set that closes the leads/sets up meetings. Once a meeting is set, the opener passes the prospect onto the closer.
-the first email should be three sentences introducing who you are, what you do (can put clients you work with) and what you are looking for (appointment or referral)
I get pitched by a lot of companies, and one company had used this exact pitch on me and out of hundreds they were one of the few to get me to take an appointment call. Months later when I read this book, I recognized their tactic and went back and read the email and it was 100% based on what came out of this book.
Edited now that I am on computer to add more detail:
Some of the key points in the book are: -Split sales team into two parts, one group that only sends out opening emails, one set that closes the leads/sets up meetings. Once a meeting is set, the opener passes the prospect onto the closer. -the first email should be three sentences introducing who you are, what you do (can put clients you work with) and what you are looking for (appointment or referral)
I get pitched by a lot of companies, and one company had used this exact pitch on me and out of hundreds they were one of the few to get me to take an appointment call. Months later when I read this book, I recognized their tactic and went back and read the email and it was 100% based on what came out of this book.
[0] edit: misspelled title