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You could, you know, pay for a subscription. If you're bumping up on the limit of free articles per month, you're clearly getting some value from the paper. There are worse things than supporting good journalism!


You could also take the cheapskate's way out and open the link in incognito mode.

I don't know what the NYT was thinking when they developed such an easily circumventable paywall.


The NYT is executing a decade-long return to payment-based reporting. The early parts include easy-to-circumvent paywalls so that they can have some price discrimination [1] while also setting the social norms that payment is expected for web content. The later stages will likely include more rigid restrictions on content -- but that will only fly once "pay to read" is something people expect from expert content on the web, rather than are surprised by.

[1] http://en.wikipedia.org/wiki/Price_discrimination


They were probably thinking about the diminishing ROI an increasingly strict and non-circumventable method would bring.


That they need google to deliver the eyeballs.




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