As patio11 says, the margin on domains are fairly small and so many domain companies survive on the upsells instead. Verisign's current .com price is $7.85 and for .net is $5.62. This is the minimum that the registrars (GoDaddy, NameCheap etc) need to pay - so when you think that NameCheap sometimes sell .coms for $8.95, the margin really is small... especially since I've left out the $0.25 ICANN transaction fee (many companies - GoDaddy aside - include this in the overall price). So a $8.95 .com sale leaves just $0.85.
So it does make sense for domain companies to market themselves as sellers of an online presence, instead of a sub-$10 domain name.
But having said that, the website seems a tad... boilerplate. I thought that big companies were done with rebranding to a Web 2.0 esque corporate web design?
Also the footer is 865 pixels tall on my 1920x1080p screen - does it really need to be that big?
I don't mean to be too critical - I do support the change to selling a 'story' instead of a domain name. But the design just seems... outdated?
So it does make sense for domain companies to market themselves as sellers of an online presence, instead of a sub-$10 domain name.
But having said that, the website seems a tad... boilerplate. I thought that big companies were done with rebranding to a Web 2.0 esque corporate web design?
Also the footer is 865 pixels tall on my 1920x1080p screen - does it really need to be that big?
I don't mean to be too critical - I do support the change to selling a 'story' instead of a domain name. But the design just seems... outdated?