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That's not the only way a project can backfire.

For example, if BlackGirlsCode produces a generation of black women who are perfectly capable programmers but believe that they're only capable "for black girls" and not by the tougher standards of asian men, that's backfiring. Such graduates will not go on to found startups or even apply for jobs at the best companies. They will probably have less overall life success than if they hadn't entered the program.

Or if the graduates are fine, but it's a resume stain, because everyone who hears about it thinks "These are people who need special help. I don't want to work with people like that. I want to work with self-sufficient people." So the graduates can't find jobs or investors. That's a backfire.

Or if it works well for the small number of people directly touched, but the much larger number of people peripherally touched become more likely to think that programmers are divided into "black" and "nonblack" and subconsciously act on that. It's a smaller effect, but a larger group of people and could easily be a net loss. That's a backfire too.



everyone who hears about it thinks "These are people who need special help. I don't want to work with people like that. I want to work with self-sufficient people."

Funny, fraternity/sorority membership is not interpreted so negatively as to mean the person needs special help acquiring social connections.




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