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So the article talks a lot about the culture of Google - striving to solve the world's problems (or a tiny subset of them at least), rather than worrying about monetization. A culture apparently instilled by the attitudes of the top three execs, judging from the kind of things they say.

But does anyone buy this? I know many see Google as a threatening monopoly, not to be trusted, given the level of influence the company has on the internet. I could cite comments by many, say in reaction to the announcement of Google's upcoming OS - along the lines of "No way I'm moving from one overpowered monopoly to another".

On the other hand, there doesn't seem to be many ways Google could impose a vendor lock-in in the way Microsoft could for example.

Thoughts?




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