What they are doing is not trivial at all. They managed to raise $15 million for a very simple idea, that is pretty hard to do.
http://i.imgur.com/OOA8QzF.jpg
Just because funding was accomplished doesn't mean they aren't slimy underlings. In fact, given that you mention merely finance, you should acknowledge that funding is totally disparate of their ethics.
What they are doing is not trivial at all. They managed to raise $15 million for a very simple idea, that is pretty hard to do.