Ok, sorry, but 100 hours to apply to a single job is just silly. There are tons of factors that you could make you an unfit candidate for that position that you couldn't possibly know about, and even putting a solid year of work into a resume won't help you get around those problems.
"So I put in my 100 hours. I made a custom resume that I illustrated with little Evernote-style animals. I got out my guitar and sang a song about why I wanted to work there. I designed a custom iPhone app for them."
Perhaps they were a little creeped out by someone singing a song to them on YouTube without knowing them at all? This just gives me weird vibes... and furthermore demonstrates nothing of clear value to being a designer (presumably) at Evernote. Those 100 hours would have been better spent honing skills or learning a new one.
I think you should pump the brakes a little on your job application strategy. Most of the time, a well-crafted, personal email and solid resume is the best way to go. A bunch of the time not being hired is as simple as "they found another person first", "you were one of 100 resumes and they accidentally skipped yours", or "they were looking for a person who would be more adept as skill y whereas you're best at skill x". That's why you should concentrate on a couple companies you'd like to work at, and not be devastated if the most likely situation happens (not being picked).
"So I put in my 100 hours. I made a custom resume that I illustrated with little Evernote-style animals. I got out my guitar and sang a song about why I wanted to work there. I designed a custom iPhone app for them."
Perhaps they were a little creeped out by someone singing a song to them on YouTube without knowing them at all? This just gives me weird vibes... and furthermore demonstrates nothing of clear value to being a designer (presumably) at Evernote. Those 100 hours would have been better spent honing skills or learning a new one.
I think you should pump the brakes a little on your job application strategy. Most of the time, a well-crafted, personal email and solid resume is the best way to go. A bunch of the time not being hired is as simple as "they found another person first", "you were one of 100 resumes and they accidentally skipped yours", or "they were looking for a person who would be more adept as skill y whereas you're best at skill x". That's why you should concentrate on a couple companies you'd like to work at, and not be devastated if the most likely situation happens (not being picked).