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All you're describing is an extension of the user preference - the willing to pay for their preference. Generally speaking if people aren't willing to make a sacrifice for the preference (in the form of money), how strong a preference is it?

After all I can get a physical keyboard on the $5 electronic address book. Even understanding that that's a very cheap keyboard (though that also includes margins for retailer, manufacturer and all the other costs), you're telling me that that the cost of a physical keyboard is going to be a deal breaker on a $300+ smartphone?



The real cost of a physical keyboard (at least a built-in one) isn't the cost of the hardware. It's also the cost of having to have a different hardware unit for each country you want to sell in (and often not just the labels, but the physical layout as well.) That's a massive increase in the inventory risk you're taking, because your inventory has suddenly become less flexible.




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