I actually love this as a name. I was originally going to say "just stick with Financier News", but Banker News is perfect.
I actually like the idea of this site. I spent a few years consulting in financial services and always found the world fascinating. I could see myself browsing it on a regular basis.
Another vote for Banker News. Three syllables vs six. That, and Financier News might attract pastry chefs in addition to your target audience...
As a member of your target audience, I'd suggest focusing on the discussion side since that's where you likely to be able to add value. Finance professionals already have content professionally curated and ranked by the various paid news services - Reuters, Bloomberg TOP, READ (ranked by views) etc., but there is no discussion there.
I'm also a member of your target audience. Change the name to something else from "Financier News" && "Bored Banker". Site looks good - have bookmarked.
If hackernews was called "bored programmer" I would be reminded I was bored every time I visited. From a marketing standpoint, sounding cool and compelling is a thousand times more important than being literal and accurate.
My first reactions to:
"Hacker News" = "Whoa, hackers! This is what hackers read!"
"Bored hacker" = "What kind of hacker is bored? I want to go where the cool up-to-date hackers are."
"Bored programmer" = "Man, fuck those guys."
I think name matters less than you think. Otherwise sites with names like "google", "yahoo" or "reddit" could never make it. If it's good, they will come, whatever the name is (within reason, of course).
That is true: I was going for a funny and short name that's easy to remember, but I realize now how boredBanker comes across as lazy and not conducive to interesting discussions.
EDIT: I am currently considering changing the domain (and the title)
BoredBanker is an excellent name - memorable, amusing & not overly long. There's already enough dry, grey, "serious" content associated with this industry - having an offbeat and slightly subversive name will be part of your appeal.
People who tell you they won't use the site because of the name are being disingenuous - if the quality of news & discussion is good enough they'll come.
Exactly, Windows "Vista", the "Xbox", the "Wii", the "iPad".. and more were all ridiculed as stupid names early on but all became serious brands. You couldn't move online for jokes about the "iPad" being a female hygiene product for a while around the launch..
Bored banker here. I think it's a great name. It shows that even though a lot of people look at the finance world as high-energy and lucrative, in reality it's a bunch of overly-confident young guns looking at spreadsheets all day. I felt like the domain was calling my name..
