I think the native advertising trend is taking care of the awful advertising problem. Ads that look and feel just like the product are way more palatable than banners. Only problem now is scaling native ads. The opportunity here is for a native ad network that can work with most of the top Content Management systems of the world
I disagree. Native ads are extremely cynical and turn off users more than regular ads, which at least have the dignity to admit that they are ads. They're far less palatable (which is pretty amazing) because they seem so forced. They're like the uncanny valley of ads. They look close to the real thing, but something is so off it's creepy.
