There's actually a legit problem here though where ad networks are counting "clicks" while analytics programs are counting "visits".
Comparing the two always leads to different numbers because they are different things.
Google has this issue even between Adwords stats and Google Analytics stats. They are always billing people for more clicks than are reflected as visits in Google Analytics. Same reason, different things counted differently.
Comparing the two always leads to different numbers because they are different things.
Google has this issue even between Adwords stats and Google Analytics stats. They are always billing people for more clicks than are reflected as visits in Google Analytics. Same reason, different things counted differently.