I had a similar conversation with the Dean of my business school the past semester, basically telling him that physical textbooks lagged the available technology. He didn't want to hear it because "the number one seller of textbooks on campus WAS the university."
"It is difficult to get a man to understand something, when his salary depends upon his not understanding it!"
It seems your Dean would've been good friends with Upton Sinclair.
Although, it does raise what I think is an interesting question. It has been said on here a lot that markets tend to see monopolies as market damage, and route around them; this isn't quite that severe, but seems to be a vertical monopoly to a certain degree. How would one route around this? The obvious option would be "go to school somewhere else," but this seems endemic in academia as a whole.