Taking inspiration from Urban Design where a path runs along the outside of a park expecting everyone to take the architected route. However people cut through the middle when they don't like the given route, following their desire path. Over time, the grass wastes away from the thousands of footsteps and bicycles that take their preferred route. The park owners have a choice to put up a sign saying "Do not walk on the grass" or altenatively pave the new path.
In business, when consumers take a new path, there is an option to pave their path as a new product line. Watch Tom's talk above to see how Facebook didn't pave their users desire path giving space for snapchat to grow. An example where a business put up the "do not walk on the grass" sign is Kickstarter who blogged, "Kickstarter is not a store," moving away from the desire path.
In this case, the CEO of T-mobile has helped a user cross the middle of the park, the question remains whether he should pave it.
Actually, that question has been answered. T-mobile has started offering no-contract plans, a complete change from the rest of the US industry. The only thing done here was to let a customer move to the new system sooner than they otherwise would.
Taking inspiration from Urban Design where a path runs along the outside of a park expecting everyone to take the architected route. However people cut through the middle when they don't like the given route, following their desire path. Over time, the grass wastes away from the thousands of footsteps and bicycles that take their preferred route. The park owners have a choice to put up a sign saying "Do not walk on the grass" or altenatively pave the new path.
In business, when consumers take a new path, there is an option to pave their path as a new product line. Watch Tom's talk above to see how Facebook didn't pave their users desire path giving space for snapchat to grow. An example where a business put up the "do not walk on the grass" sign is Kickstarter who blogged, "Kickstarter is not a store," moving away from the desire path.
In this case, the CEO of T-mobile has helped a user cross the middle of the park, the question remains whether he should pave it.