> What about clinical studies?
> Clinical studies will be published soon, showing the same
> dramatic improvements in plaque-removal and overall oral
> hygiene that our inhouse testing and usage by
> our first customers have already been showing.
That's not quite how science works.
But it's nice to see engineering geeks getting into the medical quackery business.
Also:
> It lasts 1 year - you receive a refurbished one (professionally cleaned and all bristles brandnew) for 89.
So it's even more expensive to maintain than an electric toothbrush, which can also be shared among multiple users with different bristle heads.
Bob brushes more carefully with NEW STYLE BRUSH than he does with OLD STYLE BRUSH, thus leading people to think that the new brush is better. When actually, it isn't, because it misses the gum line and doesn't help prevent gum disease. Thus, the population using the new brush has more fillings, extractions, deaths from surgery, and deaths from heart disease associated with gum disease.
I've been plagued with bad teeth all my life. No one ever taught me to know your teeth are clean, you just gotta figure it out. Who cares what toothbrush gets you there as long as it makes your life easier? It's not like it's a chemical.
But it's nice to see engineering geeks getting into the medical quackery business.
Also:
> It lasts 1 year - you receive a refurbished one (professionally cleaned and all bristles brandnew) for 89.
So it's even more expensive to maintain than an electric toothbrush, which can also be shared among multiple users with different bristle heads.