you think Walmart's customers are poorer than walmart's employees?? seriously? Walmart states that it's target demographic, which it also finds contains the majority of their customers, makes $30,000-$60,000 per year. Walmart's employees make $16,000 a year. So, the typical Walmart customer makes 2-4x as much as their employees. This stuff isn't hard to research, and should be blindingly obvious if you ever shopped at walmart in a rural area. The people who shop at Walmart are very clearly middle class in those regions, not the poor.