I live in los angeles and the proposed price is cheaper than taking a cab from the LAX to my place (4 miles). So no, this is not to help rich americans.
I think anyone who pays money to be transported from one place to another at high speed is too rich to be cared for by Bill Gates, from his perspective :)
There is a private bus service the runs between LA and SF for $40, which is probably less than the cab fare to the airport, or what a high speed rail ticket will end up costing.
Actually Bill Gates is on record saying that if he had 'one wish' it would be for an awesome low emissions energy source.
When you consider the growth in air travel, and the fuel options for air travel, the Hyperloop IS effectively a low emission energy source. I suspect he's more than interested.