ProTip: If you are building anything that you expect users to run themselves, copy/steal FoundationDB's AWS CloudFormation setup. One click and a couple form fields to setup, one click to tear down.
Many of the companies interested in using Deis want a private cloud deployment, so we have intentionally avoided tying ourselves exclusively to AWS/EC2. That said, we can certainly make the installation process a bit easier in future releases. CloudFormation could be part of that.
Edit: http://foundationdb.com/documentation/beta1/getting-started-...