It does certainly look like that, but I think that this could turn into something alot cooler, something alot more than Dropbox.
I'd imagine that this will stay Ubuntu-exclusive and will start to act as a 'your-computer-in-the-cloud' sort of thing where you can plug your Ubuntu device into the network and have all of your apps and data instantly available.
Ubuntu-only-ness will let the dev team concentrate on making sure that the default Ubuntu apps will sync perfectly and it's open-source nature will let people write other clients that concentrate on other devices.
FWIW, this is all wild speculation. I think that Shuttleworth already knows what the market is like and I'm sure he's taken Dropbox/rsync-users into account.
I'd imagine that this will stay Ubuntu-exclusive and will start to act as a 'your-computer-in-the-cloud' sort of thing where you can plug your Ubuntu device into the network and have all of your apps and data instantly available.
Ubuntu-only-ness will let the dev team concentrate on making sure that the default Ubuntu apps will sync perfectly and it's open-source nature will let people write other clients that concentrate on other devices.
FWIW, this is all wild speculation. I think that Shuttleworth already knows what the market is like and I'm sure he's taken Dropbox/rsync-users into account.