Some other points:

- The main image in your carousel, the zoomed in tomatoes and mozzarella, is poorly pixelated and makes the site look unprofessional

- You use the phrase "Our Balsamic" in several places - maybe it's just me but this is painful: Balsamic is an adjective* - please oh please finish that sentence for me - your balsamic what? * http://www.merriam-webster.com/dictionary/balsamic

- Some of your giant carousel's elements are very attractive looking, but the whole thing is much wider than the rest of the site and throws the whole look off - removing the carousel entirely, working some of the most appealing images into the site in a more tasteful way (really you already do this, and you have all of those elements in triplicate from the top navbar to the carousel to the bottom quad of linked images) and making the whole page fit in a single no-scrollbars-on-common-resolutions layout would be far better and not make me want to leave the site as soon as I arrive...

I looked at the site for about 10 seconds and I didn't realise it was a store until I flipped tabs and read the first comment.

My initial impression was that it was some kind of recipe site.