“… The majority of the revenues for our products come from people who sign up
for the paid versions upfront. So we definitely have people upgrading from free
to paid, but the majority of people who are on pay started on pay... of course,
more people are going to pick the free version and stay on the free version, but if
you’re looking to get paying customers, ask for money upfront and you’ll have a
lot better shot of getting them.”
- Mixergy Interview @ 6 minutes
You can also stop offering a free plan and use a paid trial at a reduced cost or even $1, or just offer a no hassle 30/60 day money back guarantee.